000 | nam a22 7a 4500 | ||
---|---|---|---|
999 |
_c341 _d341 |
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003 | OSt | ||
005 | 20170221102428.0 | ||
008 | 170221b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780071287579 | ||
040 | _cAAB | ||
080 | _a659.1 | ||
100 |
_9406 _aArens, William F |
||
245 | _aEssentials of Contemporary Advertising | ||
260 |
_aNew York _bMcGraw-Hill Irwin _c2009 |
||
300 |
_a558 p. _bilustr, fotografi. _c28 cm |
||
650 | 0 |
_9305 _aMarrëdhëniet me publikun _xPubliciteti |
|
700 |
_9407 _aSchaefer, David H |
||
700 |
_9409 _aWeigold, Michael |
||
942 |
_2udc _cBOOK |