Arens, William F <br/><br/>
Essentials of Contemporary Advertising  

 - New York  McGraw-Hill Irwin  2009 
 - 558 p.  ilustr, fotografi.  28 cm 
<br/><br/><label>ISBN: </label>9780071287579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marrėdhėniet me publikun--Publiciteti
<br/><br/><label>Universal Decimal Class. No.: </label>659.1