TY  - BOOK
AU  - Arens, William F
AU  - Schaefer, David H
AU  - Weigold, Michael
TI  - Essentials of Contemporary Advertising 
SN  - 9780071287579
PY  - 2009///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marrëdhëniet me publikun
KW  - Publiciteti
ER  -