Essentials of Contemporary Advertising (Record no. 8198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241226080510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170221b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071287579 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AAB |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 406 |
| Personal name | Arens, William F |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Contemporary Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 558 p. |
| Other physical details | ilustr, fotografi. |
| Dimensions | 28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 305 |
| Topical term or geographic name entry element | Marrëdhëniet me publikun |
| General subdivision | Publiciteti |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 407 |
| Personal name | Schaefer, David H |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 409 |
| Personal name | Weigold, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Hardcover | AAB College Library | AAB College Library | 21/02/2017 | 659.1 ARENS 2009 | 21/02/2017 | 1 | 21/02/2017 | Book | |||||
| Universal Decimal Classification | Hardcover | AAB College Library | AAB College Library | 21/02/2017 | 659.1 ARENS 2009 | 21/02/2017 | 3 | 21/02/2017 | Book |