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Essentials of Contemporary Advertising

Arens, William F

Essentials of Contemporary Advertising - New York McGraw-Hill Irwin 2009 - 558 p. ilustr, fotografi. 28 cm

ISBN: 9780071287579

Subjects--Topical Terms:
Marrëdhëniet me publikun--Publiciteti

Universal Decimal Class. No.: 659.1

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